Research & Analysis
Grizzard is an analytics-led agency. That means every fundraising strategy we employ is based on sound data derived from an array of quantitative and qualitative research techniques. Research methods may include:
- Audits
- Brand impact studies and brand strategies
- Focus groups and customer surveys
- One-on-one interviews
Grizzard’s Analytics & Market Research Team will help you:
- Identify donors who are most interested in your mission and effectively target them with your direct marketing initiatives.
- Empirically determine the best direct marketing offers that will resonate most with your donors.
- Differentiate between older donors and new younger donors, and understand their very different trigger points.
- Eliminate “donor burnout” by engaging donors more effectively and marketing more strategically.
The end result is a carefully crafted, hand-tailored marketing plan to maximize your results.
