Integrated Media Programs
In today's multi-channel environment, Grizzard offers a full complement of direct response marketing strategies, each of which can be integrated with the other to produce the highest possible impact. Let our strategy-driven experts show you how to use the following impacts in tandem to boost your bottom line.
Direct Mail — Direct mail fundraising has been the core of our business since Grizzard was founded. We continue to develop winning appeals for a variety of local and national charities.
Print Advertising — Integrated print ads can substantially increase your overall rate of return. Grizzard takes care of everything from creation to placement to back-end analysis.
Alternative Media — We'll show you how freestanding inserts, Q-Zip+ (SM) mailings, and other nontraditional media can bolster your direct response program for maximum ROI.
Outdoor & Transit Advertising — Extend the reach and frequency of your key messages with high-impact billboard and transit advertising vehicles that can dramatically reduce your cost per impression.
Major Gifts/Capital Campaigns/Planned Giving Campaigns — Grizzard’s integrated strategies will help cultivate deeper relationships with your highest-yielding donors — a must in moving their involvement to the next level. These initiatives often coincide with multimillion-dollar capital campaigns, which we design and manage, from assessment and feasibility studies all the way through the public campaign stages.
Internet/Web-Based Marketing — From website development to email blasts to direct response online video, Grizzard offers a host of integrated online solutions to bolster your fundraising efforts.
Brand Consulting — Having a unique brand position in today’s crowded nonprofit marketplace is essential. Grizzard will work with you to define yours and integrate it into your fundraising messaging.
Inbound/Outbound Telemarketing — Through our business partners, Grizzard offers both on- and off-site outbound telemarketing services. Separate inbound call centers provide for credit card gifts to be given over toll-free phone lines. We also track consumer attitudes, the media source driving the activity and changes to donor records.
Public Relations — Grizzard is pleased to offer cause-related marketing, publicity placements and media training, speaker bookings and high-profile special events — all customized to your particular market.
