Analytics-Led, Strategy-Driven and
Results-Focused
97%
Percentage of high-performing fundraising organizations that use direct-response analytics for developing their fundraising strategies.
51%
Percentage of direct marketing executives who say that measuring ROI remains the hardest part of direct marketing.
Effective fundraising often comes down to a few simple questions:
- How well did we do?
- How much revenue did we raise?
- What did we learn that will help us raise more revenue?
Instead of answers, you're often flooded with lots of data — but lack real insight.
That's where Grizzard comes in. We'll give you an integrated, big-picture perspective of all your fundraising efforts in one easily digestible view.
Grizzard's Analytics and Market Research Team can help you:
- Manage your direct marketing strategy from planning, segmentation, and testing through implementation and results.
- Identify donors who are most interested in your mission and effectively target them with your direct marketing initiatives, cutting costs and boosting your response rate to net a greater return.
- Empirically determine the best direct marketing offers that will resonate most with your donors.
- Eliminate "donor burnout" by engaging donors more effectively and marketing more strategically.
Read more about how we are strategy-driven and results-focused.
